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Using Metastrategy to Amplify Your Media Performance

The prefix meta- is used to mean about its own category.  For example, under the umbrella of business intelligence you often hear the term “metadata” which means data concerning data.  For purposes of...

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Will social media encourage the CMO to adopt a COO mindset?

The role of the Chief Operating Officer differs from industry to industry and from organization to organization.  In most cases the COO is responsible for the daily operations of the company.  Many...

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Is marketing turbo-boiling your sales prospects?

I have a new electric stove with turbo-boil.  The manufacturer calls this feature “America’s fastest speed-to-boil” element.  In fact, it heats liquids in a snap.  Are you currently feeling pressure...

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8 Steps for Building Customer Bonds

It’s Army vs. Navy this weekend.  It’s an annual football game between the United States Military Academy and the United States Naval Academy.  A national championship is not on the line; but pride and...

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In Search of Failure

 You weren’t expecting that title to kick-off my first post for 2011 were you?  Funny thing, it’s the title of chapter seven in Frederick Reichheld’s book The Loyalty Effect (©1996).  In that chapter...

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The Chief Marketing Officer Social Media Alert System

It’s springtime and that means my weather alert radio will soon be broadcasting storm warnings: “The National Doppler Radar System has indicated that local conditions are right to produce severe...

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Does anyone still really use the book?

I recently read “The Phone Book / The Curious History of the Book That Everyone Uses But No One Reads” by Ammon Shea.  It was an interesting and fun read.  Did you know that early phone books included...

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Automated Direct Messages on Twitter … Marketing Automation Run Amok?

Imagine two people entering a crowded room.  The first person bursts in and announces: “Here I am!”The second person walks in, looks you in the eye and says:  “There you are!” Which person feels like...

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How’s your Twitter curb appeal?

Think about what first attracted you to your home.  Your initial impression as you pulled up and viewed the unique landscape and exterior architecture.  Realtor’s call it “curb appeal.”  First...

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Marketing Mindsets

Beloit College recently released their Mindset List for the class of 2015.  This year’s list contains 75 items that provide a look at the cultural touchstones that have shaped the lives of this fall’s...

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